The Right Story
at the Right Time.
For the brands worth talking about.
Shaping narratives and creating presence for real estate, hospitality, F&B, and lifestyle.
Having sat on both sides of the desk as publicists and news editor, we understand how stories are made and told. We craft tailored strategies that meet audiences where they are, spanning traditional press, digital media, podcasts, social platforms, and in-person activations. We remain nimble, as we can independently own, execute, and spearhead campaigns from start to finish, or collaborate seamlessly with your internal marketing department.
Prosper Group
Real Estate
Selected Clients
Mitch’s Downtown
F&B
Moses Hershko
Real Estate
Old Cutler Inn
F&B
Affiliated Brand Experience
Terranova
Real Estate
Audemars Piguet
Coffee & Beats
Diesel
Four Seasons
Hyatt
Miele
Ritz-Carlton
SOBEWFF
St. Regis
Style Saves
Uchiko
Audemars Piguet Coffee & Beats Diesel Four Seasons Hyatt Miele Ritz-Carlton SOBEWFF St. Regis Style Saves Uchiko
Our Services
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Strategic media campaigns - print, digital, broadcast, podcast
Press release drafting + distribution
Bespoke narrative development
Thought leadership + byline placement
Press kit development
Media list development + maintenance
Media monitoring + coverage tracking
Interview prep + media training
Reputation management
Podcast outreach + booking
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Brand audit + positioning
Brand partnerships + collaborations
Email campaign strategy + management
Website copy direction + content oversight
Speaking opportunity identification + placement
Award nominations + submissions
Community engagement + cultural partnerships
Ad buy strategy + placement
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Event concept + production management
Brand activations + experiential marketing
Guest list + invitation management
Photography + videography coordination
Sponsorship + partnership curation
Influencer + media guest integration
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Social media strategy + account direction
Content calendar development + creative oversight
Caption and copy review + editorial guidance
Vendor coordination + content team management
Platform management + community oversight
Reporting, analytics + performance insights
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Influencer identification + vetting
Audience analysis + platform alignment
Outreach + relationship management
Contract + rate negotiation
Creative briefing + content direction
Content review + brand approval
Campaign tracking + performance reporting
Post-campaign analysis + ROI reporting
Who We Are
7PM is founded by Jen Le, a communications specialist and former real estate news editor, covering not just the developers reshaping South Florida's skyline, but the restaurants, hotels, and concepts that brought those buildings to life.
With years of experience across South Florida and beyond, she knows how to grab the attention of editors, what audiences respond to, and how to cultivate the kind of brand presence that earns coverage, commands attention, and drives real business outcomes.
From the first spark of an idea to a full-scale launch, Jen has been the force behind bringing brands to life. The philosophy is simple. The right story, told at the right time, changes everything.

